Opt In Strategy Part 6
“How To ‘Turn The Table’ on the Ever-Changing Internet World”
I don’t know about you, but I get excited when I try a new idea and it works. To be quite honest, it’s a rather addicting feeling to see the incredible results after trying a new marketing strategy. No matter if it’s a simple idea that I came up with myself, or a tip that I read in a marketing forum, I get extremely excited when I see positive outcomes.
Of course this doesn’t always happen though. More often than not, I undergo what I like to call a “learning experience”. While running your business on the Internet, you’re bound to have these “learning experiences”. But don’t think of them as mistakes or ‘negative results’ – because they are far from it! Every great Internet marketer has gone through learning phases; so don’t expect everything to go perfect because it won’t. However, when a novel idea works, the benefits are usually enormous! I don’t know why it’s like this, but that’s just how the Internet world seems to work. And I’m not going to complain…
Earlier I mentioned one of the most recent, devastating blows to Internet marketers. The unfortunate introduction of…
“Pop-Up Blocking Software”
Like I said in the last lesson, in any kind of marketing endeavor you either adapt and move on, or you die sitting there. Don’t let technology stop you from using the most powerful marketing tool for increasing your “oh so precious” email list. Instead…
Take a Stand and Combat Pop-up Blockers By Using New Technology Yourself.
The purpose here is not to feel sorry for ourselves and bad-mouth Google, Yahoo, and Microsoft for making pop-up blockers. Instead, our goal is to consistently search for new ways to improve our marketing plan. And you’ll find that most of the time, all we have to do is adjust our marketing approach by incorporating new technology.
I sat down in front of my computer one day and stumbled across a list of statistics regarding pop-up blocking software. In the last lesson, I showed you this data, but I want this information really sink in with you.
§ 81.9 million unique users visit Google each month - giving all of them access to their Free Pop-Up Blocking Software!
§ AOL now provides its 23.4 million subscribers with the software needed to block pop-up ads
§ 95 percent of all internet users surf with Microsoft's Internet Explorer browser - Now with a free built-in pop-up blocker
§ 5.4 million internet users subscribe to Earthlink – the first service to offer pop-up blocking software
§ 2,129,964 people have downloaded Yahoo's pop-up blocking toolbar from Download.com - This doesn't include the massive auto-installations of the toolbar every time a user installs Yahoo Messenger!
§ "Pop up blocker" was searched for 480,304 times on Overture last month alone
These stats are here to ‘scare’ you. They’re here to inform you that the pop-up ads of old are no longer as effective like they used to be (if they’re effective at all).
There's been an ongoing battle for the last few years between legitimate marketers (like you and me) and pop-up blockers...and the pop-up blockers are winning. But I thought to myself, why let them take away from our sales, conversions, and additional loyal opt-in subscribers?
It's obvious that the problem is not in the concept of whether or not a popup will work effectively for your site. Rather, the problem lies in the evolution of Internet technology. So let’s evolve with it.
Remember back to Lesson #3, I told you that the best way to get opt-in subscribers to your newsletter (which will in turn give you massive advantages with your email marketing) is to place your offer right at the beginning of your homepage. Your newsletter subscription box should be immediately visible on the first screen. You don't want hide it!
This is where you'll get the best response--and the most subscribers. Your goal should be to make sure that everyone who visits your site is offered the opportunity to subscribe to your newsletter at least once, if not twice.
Hopefully, you’ve been making your newsletter offer most visible with pop-ups – and if so, I highly predict that you’ve been seeing the benefits (at least before pop-up blockers came along). Since pop-up blocking software is now blinding our customers from our subscription offer, what are we supposed to do?
Of course there are other ways to build your email list and promote your newsletter. We’ve talked about several…
§ Everytime you sell a product, capture your customer's email address
§ Have a “Members Only” area on your site
§ Sprinkle more opt-in boxes in your sales letter
§ Include an E-mail Signature
§ Include “Send to a Friend” Options
§ Use Co-Registrations
§ Promote Your Newsletter in Articles, Ezines, or Industry Directories
§ Run contests on your website
These are all good strategies, and you should definitely use as many as you can – but all of these tips combined have nowhere near the opt-in capabilities as pop-ups!
After the development of pop-up blockers, many Internet marketers started to highly promote their newsletters and opt-in subscriptions by using these exact techniques I’ve listed above. Since their pop-ups were basically nonexistent anymore, they were working harder than ever to get their opt-in subscription rate back to where it was prior to the creation of pop-up blocking software.
The realization, however, is that the concept of pop-ups work. Using pop-ups is a proven strategy for increasing opt-ins (many times, up to 10 times). So why should we go away from using the proven “concept”? The marketing principle is not the problem; rather it’s the development of pop-up blockers that’s slowing us down.
I don’t know about you, but I’d much rather incorporate new technology into the same pop-up marketing strategy instead of developing a completely new approach. This way, we can still see the same incredible benefits from pop-ups.
All we need to do is evolve with the rest of Internet technology. Use the same marketing principles, but incorporate a new twist.
You’re probably thinking, “Yeah, I agree that we should adapt to the changing Internet technology – but just how do you expect me to do that?” Well, I’ve got just the answer for you.
Let me quickly introduce you to a novel secret that, until recently, has been almost unseen by many marketers. A short time ago, the secret started to reach a few of us – and boy were we glad that we stumbled across this new development.
While pop-up blockers have designed a way to defeat the conventional pop-ups, there’s a new defense that I think you should be aware of. It’s a software program called Instant PopOVER, and well-known Internet marketers are using it to make their pop-ups invisible and 100% unblockable to pop-up blocking software.
I don’t know about you, but I’d much rather use a proven marketing strategy – with an added twist of new technology – than trying to create an entirely new concept from scratch. To me, it just makes sense to use all of the innovative resources available to combat any problems I encounter with my Internet business.
I won’t go into detail about all of the features of Instant PopOVER because to be quite honest, I don’t have the time in this lesson…But what I will do is show you how you can easily begin to maximize your opt-in subscriber list by using Instant PopOVER.
Like I said in Lesson #5, there is an art to using pop-up ads on your site, and when done properly you will see very effective results.
Here’s a review of the most effective ways to use pop-up ads:
§ Opt-In Offer Pop-ups
§ “Special Offer” Pop-ups
§ Free Information Pop-ups
§ ‘Run a contest’ Pop-ups
§ Survey/Polls Pop-ups
§ Entry Pop-ups
§ Exit Pop-ups
§ Delayed-timer pop-ups
To get the most out of your pop-up you must use them responsibly. Well…the same principle applies to PopOvers.
But instead of using traditional, boring pop-up ads [that most likely will not be seen by your visitors], imagine having a pop-up that suddenly “drops in” from the top of your browser window and ‘bounces’ before coming to a stop in the middle of your screen.
Wouldn't that grab your attention? When I first saw popovers, I was hooked. Their ability to capture my attention right off the bat was incredible.
Another interesting popover that Instant PopOVER creates is one of my favorites – the XP-style Window PopOver. It acts just like the classic window but has the style of an XP Window - it's very effective since most of today's Internet users have Microsoft™ Windows XP. It allows me to present my visitors with a window that they're already very familiar with.
Like I’ve been saying over and over again “People don't like change" - and this is the perfect way to combat it. This popover was certainly very attractive and attention-grabbing.
Not only do popovers have more features and capabilities than pop-ups, they also have the exact same influence on increasing subscribers and promoting special offers.
This technology actually lets you use ads that look like pop-ups and behave like pop-ups, but that are NOT pop-ups -- so they don't get blocked. To me, even if Instant PopOvers were functionally the same as pop-ups (without all of the “extra features”), I would be a very happy man for the simple fact that Google, Yahoo, Earthlink, and all of the other pop-up blockers can’t block them.
These are just a few of the benefits that we can quickly see by using Instant PopOVERs. I hope you can see just how powerful of a tool this can be for you.
In the next lesson I’ll be showing you…
“EXACTLY what YOU will need to do to Immediately Boost Your Loyal Opt-In List…by up to 10 times!”
Until next time,
John C Vincent
Of course this doesn’t always happen though. More often than not, I undergo what I like to call a “learning experience”. While running your business on the Internet, you’re bound to have these “learning experiences”. But don’t think of them as mistakes or ‘negative results’ – because they are far from it! Every great Internet marketer has gone through learning phases; so don’t expect everything to go perfect because it won’t. However, when a novel idea works, the benefits are usually enormous! I don’t know why it’s like this, but that’s just how the Internet world seems to work. And I’m not going to complain…
Earlier I mentioned one of the most recent, devastating blows to Internet marketers. The unfortunate introduction of…
“Pop-Up Blocking Software”
Like I said in the last lesson, in any kind of marketing endeavor you either adapt and move on, or you die sitting there. Don’t let technology stop you from using the most powerful marketing tool for increasing your “oh so precious” email list. Instead…
Take a Stand and Combat Pop-up Blockers By Using New Technology Yourself.
The purpose here is not to feel sorry for ourselves and bad-mouth Google, Yahoo, and Microsoft for making pop-up blockers. Instead, our goal is to consistently search for new ways to improve our marketing plan. And you’ll find that most of the time, all we have to do is adjust our marketing approach by incorporating new technology.
I sat down in front of my computer one day and stumbled across a list of statistics regarding pop-up blocking software. In the last lesson, I showed you this data, but I want this information really sink in with you.
§ 81.9 million unique users visit Google each month - giving all of them access to their Free Pop-Up Blocking Software!
§ AOL now provides its 23.4 million subscribers with the software needed to block pop-up ads
§ 95 percent of all internet users surf with Microsoft's Internet Explorer browser - Now with a free built-in pop-up blocker
§ 5.4 million internet users subscribe to Earthlink – the first service to offer pop-up blocking software
§ 2,129,964 people have downloaded Yahoo's pop-up blocking toolbar from Download.com - This doesn't include the massive auto-installations of the toolbar every time a user installs Yahoo Messenger!
§ "Pop up blocker" was searched for 480,304 times on Overture last month alone
These stats are here to ‘scare’ you. They’re here to inform you that the pop-up ads of old are no longer as effective like they used to be (if they’re effective at all).
There's been an ongoing battle for the last few years between legitimate marketers (like you and me) and pop-up blockers...and the pop-up blockers are winning. But I thought to myself, why let them take away from our sales, conversions, and additional loyal opt-in subscribers?
It's obvious that the problem is not in the concept of whether or not a popup will work effectively for your site. Rather, the problem lies in the evolution of Internet technology. So let’s evolve with it.
Remember back to Lesson #3, I told you that the best way to get opt-in subscribers to your newsletter (which will in turn give you massive advantages with your email marketing) is to place your offer right at the beginning of your homepage. Your newsletter subscription box should be immediately visible on the first screen. You don't want hide it!
This is where you'll get the best response--and the most subscribers. Your goal should be to make sure that everyone who visits your site is offered the opportunity to subscribe to your newsletter at least once, if not twice.
Hopefully, you’ve been making your newsletter offer most visible with pop-ups – and if so, I highly predict that you’ve been seeing the benefits (at least before pop-up blockers came along). Since pop-up blocking software is now blinding our customers from our subscription offer, what are we supposed to do?
Of course there are other ways to build your email list and promote your newsletter. We’ve talked about several…
§ Everytime you sell a product, capture your customer's email address
§ Have a “Members Only” area on your site
§ Sprinkle more opt-in boxes in your sales letter
§ Include an E-mail Signature
§ Include “Send to a Friend” Options
§ Use Co-Registrations
§ Promote Your Newsletter in Articles, Ezines, or Industry Directories
§ Run contests on your website
These are all good strategies, and you should definitely use as many as you can – but all of these tips combined have nowhere near the opt-in capabilities as pop-ups!
After the development of pop-up blockers, many Internet marketers started to highly promote their newsletters and opt-in subscriptions by using these exact techniques I’ve listed above. Since their pop-ups were basically nonexistent anymore, they were working harder than ever to get their opt-in subscription rate back to where it was prior to the creation of pop-up blocking software.
The realization, however, is that the concept of pop-ups work. Using pop-ups is a proven strategy for increasing opt-ins (many times, up to 10 times). So why should we go away from using the proven “concept”? The marketing principle is not the problem; rather it’s the development of pop-up blockers that’s slowing us down.
I don’t know about you, but I’d much rather incorporate new technology into the same pop-up marketing strategy instead of developing a completely new approach. This way, we can still see the same incredible benefits from pop-ups.
All we need to do is evolve with the rest of Internet technology. Use the same marketing principles, but incorporate a new twist.
You’re probably thinking, “Yeah, I agree that we should adapt to the changing Internet technology – but just how do you expect me to do that?” Well, I’ve got just the answer for you.
Let me quickly introduce you to a novel secret that, until recently, has been almost unseen by many marketers. A short time ago, the secret started to reach a few of us – and boy were we glad that we stumbled across this new development.
While pop-up blockers have designed a way to defeat the conventional pop-ups, there’s a new defense that I think you should be aware of. It’s a software program called Instant PopOVER, and well-known Internet marketers are using it to make their pop-ups invisible and 100% unblockable to pop-up blocking software.
I don’t know about you, but I’d much rather use a proven marketing strategy – with an added twist of new technology – than trying to create an entirely new concept from scratch. To me, it just makes sense to use all of the innovative resources available to combat any problems I encounter with my Internet business.
I won’t go into detail about all of the features of Instant PopOVER because to be quite honest, I don’t have the time in this lesson…But what I will do is show you how you can easily begin to maximize your opt-in subscriber list by using Instant PopOVER.
Like I said in Lesson #5, there is an art to using pop-up ads on your site, and when done properly you will see very effective results.
Here’s a review of the most effective ways to use pop-up ads:
§ Opt-In Offer Pop-ups
§ “Special Offer” Pop-ups
§ Free Information Pop-ups
§ ‘Run a contest’ Pop-ups
§ Survey/Polls Pop-ups
§ Entry Pop-ups
§ Exit Pop-ups
§ Delayed-timer pop-ups
To get the most out of your pop-up you must use them responsibly. Well…the same principle applies to PopOvers.
But instead of using traditional, boring pop-up ads [that most likely will not be seen by your visitors], imagine having a pop-up that suddenly “drops in” from the top of your browser window and ‘bounces’ before coming to a stop in the middle of your screen.
Wouldn't that grab your attention? When I first saw popovers, I was hooked. Their ability to capture my attention right off the bat was incredible.
Another interesting popover that Instant PopOVER creates is one of my favorites – the XP-style Window PopOver. It acts just like the classic window but has the style of an XP Window - it's very effective since most of today's Internet users have Microsoft™ Windows XP. It allows me to present my visitors with a window that they're already very familiar with.
Like I’ve been saying over and over again “People don't like change" - and this is the perfect way to combat it. This popover was certainly very attractive and attention-grabbing.
Not only do popovers have more features and capabilities than pop-ups, they also have the exact same influence on increasing subscribers and promoting special offers.
This technology actually lets you use ads that look like pop-ups and behave like pop-ups, but that are NOT pop-ups -- so they don't get blocked. To me, even if Instant PopOvers were functionally the same as pop-ups (without all of the “extra features”), I would be a very happy man for the simple fact that Google, Yahoo, Earthlink, and all of the other pop-up blockers can’t block them.
These are just a few of the benefits that we can quickly see by using Instant PopOVERs. I hope you can see just how powerful of a tool this can be for you.
In the next lesson I’ll be showing you…
“EXACTLY what YOU will need to do to Immediately Boost Your Loyal Opt-In List…by up to 10 times!”
Until next time,
John C Vincent
How To Build A 5,000 Member Double 0pt-in List In 90 Days That Will Consistently Pile Large Sums of Income Per Month In Your Pocket!" Free Videos!
How to easily make at least $1,500 per week with that list! This report normally sells for $47 from the main website, but I have worked out a special deal, and now I am able to give it to my best customers & subscribers for FREE.
posted by John C Vincent @ 11:11 PM
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